From 40+ typical issues to a conversion-optimized website.
The Dadaev Pro website had over 40 typical issues we see on SME websites. After our optimization: a site that wins customers instead of just looking good.
Dadaev Pro – Client ProjectTradesman WebsiteNext.js + Framer Motion
40+Issues fixed
24Buzzwords removed
12Filler words removed
8SEO issues fixed
5Steps multi-step form
∞Scroll animations
The direct comparison
Drag the slider to see the difference between before and after.
Before
After
What we found
These are mistakes we see daily on SME websites. Here's what we found.
Copy & Content
- Generic hero text
- 24 buzzwords ("holistic", "innovative"...)
- 12 filler words
- Company-focused instead of customer-focused
- No concrete numbers
- No real customer testimonials
Structure & CTA
- Wrong section order
- No problem section
- 4 different CTA texts
- Buttons in Stone-200
- "Submit" as CTA text
- Form on homepage
Form
- All fields visible at once
- Sensitive data first (email, phone)
- Budget question upfront
- Open text fields
- No multi-step
Design & Tech
- Arial font
- Flat-white design
- Auto-play slider
- No animations
- No JSON-LD
- AI bots blocked
- Navigation not sticky
What we fixed
Every change serves one goal: more qualified inquiries.
Copy & Content
- Clear benefit in hero
- Zero buzzwords
- Customer focus instead of company focus
- Concrete numbers & metrics
- Real testimonials
Structure & CTA
- Strategic section order
- Trust bar right after hero
- One consistent CTA
- Buttons with hover animation
- Form on /contact
Form
- 5-step multi-step form
- Easy questions first
- Contact details last
- Radio buttons instead of open fields
- Slide animations between steps
Design & Tech
- Inter font
- Warm color palette
- Framer Motion scroll animations
- Custom SVG icons
- JSON-LD schema
- Sticky navigation
- Clean heading hierarchy
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