13 minConversion
A/B testing for websites: how to test what actually works
A/B testing for SME websites: how a test works, how many visitors it needs, what to test, and what Google allows when you run experiments.
Read moreInsights
Practical knowledge from all five divisions, from website to IT operations.
Concrete tips and strategies from daily work with SMBs, on web, brand, automation, software and IT. Every article is based on real projects, no theory, no empty frameworks.
ALPENIQ Growth
12 minMarketing
Remarketing: how to win back lost website visitors
Remarketing for Swiss SMEs: audiences by behaviour, a message per stage, frequency capping and what Swiss law and Google require on consent.
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12 minMarketing
LinkedIn marketing for B2B companies: trust before reach
LinkedIn marketing for B2B companies in Switzerland: audience before reach, thought leadership, social selling and the path from contact to qualified lead.
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9 minMarketing
Email marketing for SMEs: turning prospects into customers
How email marketing turns prospects into customers: segments, triggered sequences, the metrics that matter – and what Swiss law requires for consent.
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11 minMarketing
Lead scoring for SMEs: how to spot sales-ready leads
When lead scoring starts to pay off for a smaller company, which signals actually carry weight – and why under Swiss law the score counts as profiling.
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9 minMarketing
Marketing automation for SMEs: what pays off and what just makes work
The four processes that genuinely pay off for a smaller company – and why in Switzerland the first automated send already falls under unfair-competition law.
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12 minMarketing
Customer journey mapping: the map that comes from data
How to reconstruct the customer journey from Search Console, analytics and sales calls instead of drawing it in a meeting. With three diagnostic patterns.
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11 minMarketing
Marketing Funnel for SMEs: Why the Funnel Is Not a Funnel
How first contact turns into a customer: five stages, four numbers, and the point where Swiss SMEs lose the most enquiries.
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13 minMarketing
Digital Marketing Trends 2026: What Actually Matters for SMEs
Fourteen developments ranked by effect against effort – with the figures that show where AI visibility for Swiss SMEs actually stands.
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10 minSEO
SEO in the age of AI: why Google rankings alone are no longer enough
Ranking first on Google does not mean being mentioned in ChatGPT. What AI visibility research actually proves, what it refutes, and how to check it yourself.
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14 minMarketing
Google Ads Costs in Switzerland: Calculate the Budget Backwards
Google Ads have no price list, only an auction. How to derive your budget backwards from customer value, inquiry rate, cost per lead and click price.
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13 minSEO
Technical Local SEO: What Google Actually Reads About Your Location
Profile complete but still invisible nearby? The technical layer is missing: LocalBusiness schema, one NAP source, load time and crawler access.
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13 minConversion
Website Lead Generation: The 12 Levers That Turn Visitors Into Inquiries
Your website has visitors but few inquiries? 12 levers across all five layers, from message and CTA to AI, load time and local visibility.
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11 minSEO
The Future of Google Search: How AI Is Changing Online Marketing
How is AI changing Google search? Google AI Overviews, ChatGPT & co., new disciplines like GEO, AEO, and LLMO, and which strategies Swiss companies need now.
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10 minSEO
Local SEO Switzerland: How to Get Found Regionally on Google
Local SEO Switzerland makes your business visible regionally: Google Business Profile, local keywords, reviews and Google Maps, here is how to win customers.
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9 minConversion
High-Converting Website: How to Generate More Inquiries
A high-converting website turns visitors into inquiries, not through more traffic, but through clear messaging, strong CTAs and trust. Here is how.
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8 minConversion
10 Website Mistakes That Cost Swiss Companies Revenue
These 10 website mistakes cost Swiss companies inquiries and revenue every day, from load time and CTAs to SEO. How to spot and fix them.
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11 minMarketing
SEO vs. Google Ads: Which Pays Off More for Swiss SMEs?
SEO or Google Ads for Swiss SMEs? A comparison of cost, time, and ROI, and why combining both channels often delivers the most.
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10 minConversion
Why Most Business Websites Don't Win Customers
Your business website looks modern but generates few inquiries? The most common reasons, and how to turn your website into a customer-winning system.
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11 minSEO
AI SEO Explained: How Swiss Companies Become Visible in ChatGPT & AI Search
How do Swiss companies show up in ChatGPT, Gemini & Google AI Overviews? AI SEO, GEO, AEO & LLMO explained simply, with the concrete ranking factors.
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14 minWebsite
What Does a Website Cost in Switzerland? 2026 Prices for SMBs
What does a website cost in Switzerland in 2026? Real prices for SMB websites, online shops, freelancers, agencies, and ongoing website costs.
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9 minConversion
Why Your Website Isn't Bringing in Customers: 7 Reasons & Fixes for SMBs
Your website looks great but generates no inquiries? Learn 7 reasons why SMB websites don't bring in customers, and how to fix them.
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10 minMarketing
AI and Website Optimization: What SMBs Should Actually Use in 2026
AI tools promise everything, but what actually works for SMB websites? A pragmatic guide to the most useful AI applications for more leads and visibility.
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11 minConversion
Website Copy That Sells: Copywriting Tips for SMBs
Website copy that sells: Learn copywriting tips for SMBs, better headlines, strong CTAs, and SEO copy that brings more enquiries.
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11 minStrategy
Google Analytics 4 for SMBs: The Most Important Metrics Simply Explained
Google Analytics 4 for SMBs simply explained: The most important GA4 metrics, reports, conversion tracking and data protection in Switzerland clearly explained.
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10 minWebsite
Web Design Trends 2026: Modern and Conversion-Focused
The most important web design trends 2026 for SMBs in Switzerland: bento grids, micro-interactions, AI, accessibility, and conversion-focused web design.
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11 minStrategy
B2B Lead Generation Through Your Website: How to Win More Qualified Leads
More B2B leads from your website? Win qualified inquiries with clear strategy, optimised CTAs and targeted lead nurturing.
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8 minMarketing
Content Marketing for SMBs: How to Win Customers with Blog Content
Content marketing for SMBs: Learn how to win qualified customers with strategic blog articles, SEO content, and a solid editorial plan.
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10 minWebsite
Optimizing Website Load Time: Why Every Second Costs You Revenue
Optimize website load time: Learn how to improve page speed, Core Web Vitals, First Contentful Paint, and mobile performance.
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9 minConversion
Landing Pages That Sell: The Perfect Structure for More Leads
Landing pages that sell: How SMBs win more local customers with Local SEO, Google Maps optimization, and local search engine optimization.
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9 minSEO
Local SEO for SMBs: How to Get Found in Your Region on Google
Local SEO for SMBs: How to become visible in Google Maps, the Local Pack, and local search results, and win more customers from your region.
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5 minWebsite
Website Relaunch for SMEs: 10 Mistakes You Absolutely Need to Avoid
Avoid these 10 common mistakes when relaunching your SME website. Tips on SEO, mobile-first, conversion tracking & content plan for more traffic.
Read moreALPENIQ Studio
9 minBranding
Brand positioning for SMEs: the sentence only you can say
Why «quality and service» is not positioning – and the three questions that show whether yours holds. Ries/Trout versus Byron Sharp, honestly framed.
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10 minBranding
From Visitor to Fan: Brand Storytelling for Swiss SMEs
How website visitors turn into fans: the four building blocks of a brand story that holds – and the four mistakes that make it interchangeable.
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10 minBranding
Rebranding: 7 Signs Your Brand Needs an Update
Seven testable signs that a rebrand is due – and when a brand refresh is enough. The distinction decides the effort, the cost and the recognition you keep.
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8 minBranding
The 10 Most Common Branding Mistakes Small Businesses Make - and How to Avoid Them
The 10 most common branding mistakes small businesses make: no strategy, logo fixation, inconsistent identity. With a concrete fix for each one.
Read moreALPENIQ AI
11 minAI
Power Automate for SMEs: where the included licence ends
Power Automate already ships with Microsoft 365. Where the included version stops, what an extra licence costs, and where a small business starts.
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11 minAI
AI Agents for Businesses: What They Do and What They Need
An AI agent is not a smarter chatbot – it is software with access. What that means day to day, and what an agent needs before it delivers anything.
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8 minAI
ChatGPT for business: 20 use cases that pay off
20 concrete ways to use ChatGPT in a business – grouped by department, with the pattern behind them and the approval step no automation works without.
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12 minAI
Using AI in Your Business: 12 Processes You Can Automate Today
Which processes can you automate with AI? 12 concrete use cases for Swiss SMEs, from customer service to accounting, plus a step-by-step rollout plan.
Read moreALPENIQ Labs
8 minTechnology
API integration for SMEs: the four questions before any code
Which fields move, which system leads, how often, and what shows when it breaks. Plus webhooks against polling and the iPaaS versus custom arithmetic.
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11 minSoftware
Mobile app, web app or PWA: what your business actually needs
Native app, web app or PWA: three questions that settle it – the costs nobody budgets for, and the point where Switzerland calculates differently from the EU.
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8 minSoftware
Breaking data silos: what an ERP-CRM integration actually saves
Two tests that reveal a data silo, the four ways to connect two systems, and the sequence where most integration projects fail.
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10 minSoftware
Custom Software or Off-the-Shelf? A Decision Guide for SMEs
Custom software or off-the-shelf: how to tell which fits your workflows – with criteria, a cost calculation that counts both sides, and five questions.
Read moreALPENIQ IT
9 minIT
Securing Microsoft 365: What Business Premium Already Includes
The tools are already paid for and sitting at factory defaults. Which rules Business Premium hands you, and the order in which to switch them on.
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10 minIT
Outsource IT or keep it in-house: the calculation that settles it
Headcount does not decide it – four numbers from your own business do. The working, the three thresholds and the five questions to ask before you sign.
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10 minIT
Cyber Security for SMEs: The Most Common Vulnerabilities
Most attacks on smaller companies exploit a known gap, not a clever one. Which gaps those are – and the order in which to close them.
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9 minIT
Microsoft 365 for SMEs: Which Features Actually Pay Off
Most SMEs use Outlook and Word out of Microsoft 365 and pay for the rest anyway. What the licence already contains and which features earn the effort.
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