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An SEO audit that tells you what matters first

Hundreds of tool warnings are not an audit. We review your entire website and back every finding with its location, reason and effort.

Illustration of SEO audit

In short

An SEO audit is a complete review of a website for everything that stops Google and AI systems from finding it, understanding it and recommending it.

Unlike an automated check, it covers the whole domain rather than just the home page, and it connects the crawl with real search data from Google Search Console. The result is not a score but an action plan: what to do, why, and in which order.

  • The whole domain, not just the home page
  • Real search data instead of estimates
  • Every finding with its location and reasoning
  • A plan ranked by impact and effort

What we review in an SEO audit

Ten areas that together decide whether people find you – and whether that turns into enquiries:

  • Technical health across the whole domain, with 80 rules: status codes, redirect chains, canonical URLs, language tags, sitemap
  • Indexing: which pages Google includes, which it leaves out, and why
  • Speed: Core Web Vitals from real visits and from lab tests, per page type
  • Search terms: what you rank for today, with which page – and where two of your own pages compete with each other
  • Content and internal links: whether your pages answer the questions your customers search for, which are missing and which hardly anyone reaches
  • Structured data: whether Google and AI systems understand who you are and what you offer
  • Local visibility: your Google Business Profile and consistent company details on your site and in directories
  • Backlinks and mentions: who links to you, and what your competitors have that you don't
  • AI access: whether AI crawlers may fetch your pages, and whether a snippet restriction quietly removes you from Google's AI Overviews
  • Measurement: whether your site counts enquiries at all – without that, every SEO number is guesswork

What you have in hand at the end

Not a traffic-light report, but working documents:

  • Every finding states what was found, where, why it matters and what to do
  • An action plan ranked by impact and effort – the first steps at the top
  • A list of what you can deliberately leave alone because it barely moves anything
  • The raw crawl and search data, so you or your agency can keep working with it
  • A handover call in which we walk you through the plan
  • A baseline against which every later improvement can be measured

When an SEO audit pays off

And when the free website check is enough:

  • Your website is live but brings in hardly any visitors from Google
  • Before a relaunch, so rankings and old URLs don't get lost
  • After a relaunch, when visitors or enquiries have dropped
  • You work with an SEO agency and want an independent second opinion
  • You want to know whether AI systems can technically read your website at all
  • Not suitable: if you only want a quick overview of your home page – that's what the free website check is for

How the SEO audit works

What happens at each step, what you have afterwards and what you contribute.

The steps follow the stages of ALPENIQ ASCENT, our model for the whole digital ascent. See ALPENIQ ASCENT

  1. 1. Stage 1 · Assess

    Kick-off and access

    We clarify your goal, offer and competitors and get read access to Search Console and Analytics. It works without access too – the report then states exactly which conclusions are missing.

    Result
    Your goal, offer and competitors are clear
    Your part
    Read access to Search Console and, if you have it, Analytics
  2. 2. Stage 1 · Assess

    Crawl and technical review

    We crawl the whole domain and check technical health, indexing, speed, structured data and access for AI crawlers.

    Result
    Technical health, indexing, speed and AI access checked across the whole domain
    Your part
    Nothing on your side – we don't change anything on your website
  3. 3. Stage 1 · Assess

    Search data and content

    What do you rank for, with which page, in which position? Where does the wrong page rank, and where does none? That's where the content findings come from.

    Result
    A clear view of what you rank for, with which page, and where the wrong page ranks
    Your part
    Nothing on your side
  4. 4. Stage 1 · Assess

    Competitors and links

    We put your website next to two or three competitors you see as your rivals – structure, content, technical base and backlinks.

    Result
    Your website compared with two or three competitors
    Your part
    Name the competitors you see as your rivals
  5. 5. Stage 2 · Strategise

    Report and handover

    Every finding with its location and priority, plus the action plan. In the handover call we go through it together and answer your questions.

    Result
    Every finding with its location and priority, plus an action plan
    Your part
    The handover call in which we go through the plan together

Is this a fit?

Honest up front, so neither of us wastes time.

A good fit if …

  • You want to know what is holding your website back today – with evidence, not tool warnings
  • You want a plan that you or your agency can implement without us
  • You want the whole domain reviewed, not just the home page

Not a fit if …

  • You want guaranteed positions
  • A quick look is enough for you – that's what the free website check is for

What it costs

We work out the range with you in the strategy call, with every item listed. We name a price once the scope is clear.

See pricing and models

Ways to work with us

  • ProjectFixed price

    Clear scope, fixed price.

  • Growth PartnershipRevenue share

    Online marketing without project fees. We earn from what is left after ad spend.

Common questions

Why ALPENIQ?

We run the same checks on alpeniq.ch before any change goes live: canonical URLs, structured data, snippet restrictions, access for AI crawlers. Whatever we report to you as a finding, we check on our own website in exactly the same way.

And we keep measurement apart from opinion. Every finding carries its location; where we couldn't measure something, the report says so – instead of an estimate dressed up as a measurement. For competitor and backlink data we work with Semrush, as a certified Semrush partner.

Your next steps

The strategy call is free. After that, it's your decision.

  1. 1. Strategy call, 30 minutes

    We listen, look at where you stand and which step moves you forward fastest right now. We only name a price once the scope is clear.

  2. 2. Summary and quote

    You get in writing what we understood, plus a quote with every item listed. Whether you accept it is up to you.

  3. 3. Kick-off and delivery

    The kick-off turns everything from the call into the concept. Then we work through the process, step by step.

    See the process

You know there's more in your business.
Thinking higher starts with a conversation.

30 minutes, honest and concrete: we look at where your company stands digitally, and which step moves you forward fastest right now.

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