LinkedIn is the only channel where you can deliberately address the managing director of a 20-person Swiss trade business. A click there costs a multiple of Google – and it is worth it when the offer matches the job function. When it does not, LinkedIn is the most expensive way to spend money.
LinkedIn Ads are paid placements in the LinkedIn feed, the inbox and the sidebar.
What sets the platform apart is the audience: you select by job function, company size, industry and seniority – data people maintain themselves, because their career depends on it. For Swiss B2B that means an audience of 2,000 people who are all decision makers, instead of 200,000 of whom 300 qualify.
From the audience to the report, with nobody in between:
What decides more on LinkedIn than the budget does:
And who they do not work for – that belongs in the answer:
What happens at each step, what you have afterwards and what you contribute.
The steps follow the stages of ALPENIQ ASCENT, our model for the whole digital ascent. See ALPENIQ ASCENT
1. Stage 1: Assess
Free of charge. We look first at whether LinkedIn is the right channel for your offer. In roughly one in three conversations the answer is no, and then we say so.
2. Stage 2: Strategise
Which function, which company size, which industry. And the one offer that function cares about – not your service catalogue.
3. Stage 3: Create
Conversion tracking, form connection, meeting feedback. Before the first franc, because advertising without measurement is bought clicks without insight.
4. Stage 4: Execute
Daily budget cap, run time and stop condition in writing, approved by you. Only then does the campaign run.
5. Stage 5: Nurture
Four numbers a month: spend, enquiries, cost per enquiry, meetings that happened. Plus what we do with them.
Honest up front, so neither of us wastes time.
Projects with ALPENIQ Growth start at CHF 1,000. We work out the range with you in the strategy call, with every item listed. We name a price once the scope is clear.
Ways to work with us
Clear scope, fixed price.
Online marketing without project fees. We earn from what is left after ad spend.
We run LinkedIn for ourselves, under the same rules we hand you. What does not work for us, we do not recommend to you.
And we say the uncomfortable half: the most effective thing on LinkedIn is organic posting from personal profiles, and there is no API for that. Ads are the automatable part, not automatically the stronger one.
Long-form pieces from our blog that dive deeper into this topic.
LinkedIn marketing for B2B companies in Switzerland: audience before reach, thought leadership, social selling and the path from contact to qualified lead.
Learn moreStrategyMore B2B leads from your website? Win qualified inquiries with clear strategy, optimised CTAs and targeted lead nurturing.
Learn moreMarketingRemarketing for Swiss SMEs: audiences by behaviour, a message per stage, frequency capping and what Swiss law and Google require on consent.
Learn moreThe strategy call is free. After that, it's your decision.
We listen, look at where you stand and which step moves you forward fastest right now. We only name a price once the scope is clear.
You get in writing what we understood, plus a quote with every item listed. Whether you accept it is up to you.
The kick-off turns everything from the call into the concept. Then we work through the process, step by step.
See the process30 minutes, honest and concrete: we look at where your company stands digitally, and which step moves you forward fastest right now.
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