Have a website built
Having a website built is not a design question. It is the question of whether enquiries arrive at the end – and that is settled before the first colour is chosen.
In short
Having a website built means commissioning a partner for concept, copy, design, build and operation.
What separates a site that produces enquiries from one that merely looks good is not technology. It is knowing who it is built for and which single action it should trigger.
Without those two answers you get a brochure in a browser.
- Positioning and audience first
- Copy before design, not after
- One clear action per page
- Measurement from day one
- Operation and upkeep after launch
What is included
A website is not one trade but many:
- Audience and positioning
- Concept and structure
- Copy and message
- Design
- Build
- Search engine optimisation
- Measurement and tracking
- Forms and enquiries
- Multiple languages
- Data protection and legal pages
- Hosting and operation
- Upkeep and development
How to recognise a good website
Not by price and not by looks:
- A visitor knows in five seconds what you do and who for
- There is exactly one action you want – the same one everywhere
- It loads fast, including on a phone on a train
- You can look up which page produced an enquiry
- Someone can change copy without asking a developer
- It still works in a year without a rebuild
When a new website pays off
There are five triggers where the sums almost always work:
- The current site brings visitors but no enquiries
- The offering has changed and the site still tells the old story
- On a phone the site is unusable – and that is where most people arrive
- After a call somebody looks you up and comes away unsure rather than convinced
- Advertising is planned and there is no landing page for it
How we work
Establish position
Who should get in touch, what sets you apart, what happens today. That week decides more about the outcome than any later design round.
Structure and copy
Message first, layout second. A draft that works with placeholder text rarely works with the real thing – and then you design twice.
Design
Built on finished copy, with your images and your brand. Not a template your content is fitted into.
Build and measurement
Fast, mobile first, with forms and measurement from day one. A website without measurement is an opinion.
Launch and operation
After launch it gets measured and adjusted. The first version is never the best one – it is the starting point.
Common questions
Why ALPENIQ
We do not build a website and disappear. The site is the first layer of a system that also covers brand, automation, software and IT – and the reason measurement is included from the start here rather than as an extra line item.
What we recommend to you, we apply to ourselves first. This website is our own test bench.
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30 minutes, honest and concrete: we look at where your company stands digitally, and which step moves you forward fastest right now.