When people look for a business nearby, Google shows them the map first. We make sure your profile, your business details and your reviews work for you there.
Local SEO is the work of making a business visible in searches with a local intent – in Google's map results, in Google Maps and in the regular search results.
Google ranks local results on three factors: relevance, distance and prominence. Nobody can change the distance.
Relevance and prominence you can influence: with a complete Google Business Profile, the same business details on every platform, genuine reviews and a website that clearly states what you offer and where.
Eight building blocks that together decide whether people in your region find you:
Not a profile that gets filled in once and forgotten, but:
And when it doesn't:
What happens at each step, what you have afterwards and what you contribute.
The steps follow the stages of ALPENIQ ASCENT, our model for the whole digital ascent. See ALPENIQ ASCENT
1. Stage 1: Assess
We check your Google Business Profile, Bing, Apple and the main directories, along with your website and what you are found for today in local searches.
2. Stage 2: Strategise
Name, address, phone, category and services in one master record – the single source every listing is checked against from now on.
3. Stage 3: Create
Complete the profile, align Bing and Apple, correct directory listings, report duplicates. We only change the category for a good reason, because Google may ask you to verify the profile again.
4. Stage 3: Create
Local content and structured data on your website, plus templates and a routine for review requests and replies. The requests go out from your own inbox, never automatically.
5. Stage 5: Nurture
Every month: views, calls, direction requests, website clicks and rankings. Plus new photos, profile posts and replies to new reviews.
Honest up front, so neither of us wastes time.
SEO: Fixed price in three packages
Semrush included. Minimum term 6 months, then cancellable monthly.
See pricing and modelsGrowth Partnership: Online marketing without project fees. We earn from what is left after ad spend.
We run our own Google Business Profile by the same rules: a service area covering Switzerland instead of a public address, the business name without additions, and only real photos in the profile. Our business details live in one master record that we check our website, structured data and profiles against.
And we don't promise what nobody controls. What we commit to is a clean profile, the same details on every platform, a routine for genuine reviews and a monthly measurement that shows whether it works.
Long-form pieces from our blog that dive deeper into this topic.
Local SEO Switzerland makes your business visible regionally: Google Business Profile, local keywords, reviews and Google Maps, here is how to win customers.
Learn moreSEOLocal SEO for SMBs: How to become visible in Google Maps, the Local Pack, and local search results, and win more customers from your region.
Learn moreSEOProfile complete but still invisible nearby? The technical layer is missing: LocalBusiness schema, one NAP source, load time and crawler access.
Learn moreThe strategy call is free. After that, it's your decision.
We listen, look at where you stand and which step moves you forward fastest right now. If what you need fits a package, the fixed price applies. Anything beyond it is listed separately in the quote.
You get in writing what we understood, plus a quote with every item listed. Whether you accept it is up to you.
The kick-off turns everything from the call into the concept. Then we work through the process, step by step.
See the process30 minutes, honest and concrete: we look at where your company stands digitally, and which step moves you forward fastest right now.
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