Knowledge you can apply without us
Guides and frameworks
Most providers explain why you need them. We would rather show you how the thing works first – even if you end up solving it yourself. Below you will find which kind of material answers which question, and how to tell whether you are reading the right one.
Two kinds of material – they answer two different questions
Reading the wrong one costs you time on a text that never asked your question. So here is what each kind actually does.
Guide
What you need to know before you request a quote
A downloadable checklist or guide. It answers one concrete question you face before commissioning anyone: How do you tell whether your website is costing you enquiries? What belongs in a brief? Which questions make provider answers comparable?
Who it is for: For you when you are preparing a decision and do not yet speak the providers' language.
Framework
A named thinking model you can apply
Not advice, a tool: an order, a distinction, a test. ALPENIQ ASCENT is the first one and is already online – five layers, six stages, and at every stage the question that has to be answered before the next one starts.
Who it is for: For you when you are not looking for one answer but for a structure that holds many.
The library
A guide arrives as a PDF by email, and the link stays valid. A framework you read directly on its page, no form needed.
Guide
GEO visibility in Switzerland
What is proven, what is disproven and what is merely asserted – with six figures on AI search in Switzerland and the test that lets you judge any GEO recommendation yourself, before you pay for it.
By email (PDF) · 10 pagesDetails and download
AI in Swiss SMEs
What AI demonstrably does for a business – and what is merely estimated. With six measured figures, five of them from Switzerland, and a test for judging any AI promise before you buy licences.
By email (PDF) · 10 pagesDetails and download
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