What is inside
- A test of whether you need a rebuild – or whether optimisation achieves more
- The process in six phases, with a table of who delivers what
- What to secure before the rebuild, and the baseline for the comparison
- The 301 map: six rules and a template with check columns, in Excel and as a CSV
- A requirements catalogue with acceptance criteria and five questions for every quote
- The launch-day checklist, a three-month measurement plan and two email templates
- Length
- 11 pages
- Languages
- German, English
- Version
- October 2026
- Sources
- 8
Download the kit
The link arrives by email and stays valid – so you still have the guide to hand later.
A look inside
Four things a relaunch must not forget
From the guide, in brief. The workbook in the kit turns each point into a table you can tick off.
Relaunch or optimisation?
Six signs side by side. By our rule of thumb, three or more in the relaunch column usually justify a rebuild – below that, optimisation is the more honest route.
What you secure first
Google keeps Search Console data for 16 months. Whatever is not exported before the rebuild is missing from the comparison afterwards.
A target for every URL
Permanent redirects with 301 or 308, kept for at least a year – as Google recommends. Never everything to the home page.
Three comparisons after
After one week, four weeks and three months: the same metrics, periods of equal length, clicks with and without your company name kept apart.
The sources
Where the figures come from
Google's guidance on site moves with URL changes and on redirects, the statement on how long Search Console keeps data, the Core Web Vitals thresholds from web.dev, the W3C's WCAG 2.2 and the Swiss UCA, FADP and CO. The full list with date and reference is on the last page of the guide.
Who it is for
For managing directors and marketing leads in Swiss SMEs who are planning a relaunch or reviewing a quote for one. No expert knowledge needed, only access to Search Console – or someone who has it.
All Academy materialThe plan, applied to your website
In 30 minutes we walk through your starting point – which pages bring visitors today, whether a relaunch is needed and what it has to protect. With numbers, and no sales pressure.