Email marketing that brings enquiries
Most SMEs have a list of addresses and no plan for it. A newsletter that goes out twice a year isn't a channel, it's a sign of life. Email marketing means reminding the right people of the next step at the right moment – with consent, measured, and without writing every email by hand.
In short
Email marketing is sending promotional and informational emails to people who have agreed to receive them – as a regular newsletter or as an automated sequence triggered by an event: a sign-up, an enquiry, a purchase.
In Switzerland, mass advertising by email without prior consent, without a correct sender or without an easy way to opt out counts as unfair competition (Art. 3 para. 1 lit. o UCA). For an SME the value rarely sits in the newsletter itself, but in the automations behind it.
- Consent first, with proof
- Automations before newsletters
- Measured by enquiries, not opens
- A list you own, not a platform
What we do for your email marketing
From the sign-up form to the report:
- Sign-up with double opt-in and proof of consent
- Choosing and setting up the sending tool – or working with the one you have
- Welcome sequence for new contacts
- Automations after an enquiry, an appointment or a purchase
- Newsletter template in your brand, readable on a phone
- Copy that leads to an action, not just information
- Sender authentication with SPF, DKIM and DMARC so emails arrive
- Measurement through to the enquiry on your website
How to recognise good email marketing
Not by the size of the list:
- Every address on the list has consented, and you can show it
- New contacts hear from you in the first days instead of waiting for the next newsletter
- Unsubscribing takes one click – that's list care, not a loss
- Your emails land in the inbox, not in spam
- You know which email triggered an enquiry
- An empty month doesn't get an empty newsletter
When email marketing pays off
Five situations where the numbers almost always work:
- Prospects get in touch but take weeks to decide
- Your customers buy again – maintenance, seasonal goods, reorders
- Your offer needs explaining before anyone enquires
- There's a customer list, and nobody knows whether you're allowed to email it
- Ads bring visitors who aren't ready for a conversation yet
How we work
Check the list and the law
Where the addresses come from, who agreed to what, and what can be sent today. This check comes before the first send, not after.
Set up the foundation
Sending tool, sign-up with double opt-in, sender authentication and a template in your brand. Without this foundation every campaign is a one-off.
Automations first
The welcome sequence and the emails after an enquiry run on their own and work every day. The newsletter comes after them, not before.
Measure and refine
We measure clicks and enquiries on your website, not opens. What has no effect goes; what works gets more room.
Common questions
Why ALPENIQ
We connect email to everything else: the form on your website, the measurement and the email that follows come from one team. With separate providers, the enquiry gets lost exactly at those hand-offs.
And we run it ourselves. Our own newsletter uses double opt-in and an unsubscribe link in every email – the same setup we build for you.
You know there's more in your business.
Thinking higher starts with a conversation.
30 minutes, honest and concrete: we look at where your company stands digitally, and which step moves you forward fastest right now.