Landing pages that turn clicks into enquiries
An ad is only as good as the page it lands on. If you pay for clicks and send them to your homepage, you're paying for visitors to go looking. A landing page has one goal, one message and one action – and it keeps improving until the numbers add up.
In short
A landing page is a single page with exactly one goal: an enquiry, a sign-up, a booking.
It picks up the message of the ad or email the visitor came from and leads straight to that one action. Conversion optimisation means improving the page based on real visitor data – not by taste, but by what measurably brings more enquiries.
- One goal, one action
- The same message as the ad
- Fast, and built for phones first
- Improved by data, not opinion
What we do for your landing page
From the campaign to the report:
- Clarify the goal and the audience of the campaign
- Copy and structure for exactly this campaign
- Design in your brand
- A form with as few fields as possible
- Measurement through to the enquiry, per ad and per email
- Load time and layout on phones
- Analysis with session recordings and click maps, with consent
- A/B tests once there are enough visitors
How to recognise a good landing page
Not by how much is on it:
- Visitors from the ad read the same promise at the top that they clicked on
- No navigation leads away from the goal
- The form only asks for what you need for a first contact
- Below the button it says what happens after sending
- Proof sits right next to the claim
- You know what an enquiry cost, per campaign
When a dedicated landing page pays off
Five situations where your homepage is the wrong destination:
- You run Google Ads, LinkedIn Ads or social ads and send the click to your homepage
- A single offer gets lost among the others on your website
- A promotion with a deadline, an occasion or an event
- Your website gets visitors, but hardly anyone fills in the form
- You want to test two messages against each other
How we work
Set the goal
Which one action should happen, and where the visitors come from. Without those two answers, every page becomes a compromise.
Copy before design
First the message, matched to the ad or email, then the layout. Start with the design and the copy ends up filling the gaps.
Build and measure
Fast, mobile first, on your domain, measured from the first visit. Every enquiry carries its source.
Analyse
Where visitors drop off, what they read, what they skip. Session recordings and click maps show it, provided visitors have consented.
Refine
We change what the data shows and check whether it works. With enough visitors as a test, with few as a reasoned improvement.
Common questions
Why ALPENIQ
We do both: the ad and the page it lands on. With two providers, you end up with two reports arguing about whose fault the missing enquiries are.
And we measure through to the enquiry, not the click. A landing page is finished when the numbers add up – the first version is the starting point.
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