OpenAI Ads has been available in Switzerland since 24 August 2026. That is new enough that nobody holds reliable figures – we do not either. What we do hold is the factual position: who sees the ads, who does not, and which lever is still missing here. From that follows whether a test makes sense for you or whether you should wait.
OpenAI Ads are placements inside ChatGPT – they appear in the conversation when someone compares options or prepares a purchase decision.
Booking runs through the OpenAI Ads Manager, self-serve since 31 August 2026. The appeal is the moment: the person is asking about a solution, not about a vendor.
The damper is the reach, and we name it before you commit money.
A test is a measurement, not a small launch:
Above all, what we do not claim:
The limitation above decides this, not the industry:
What happens at each step, what you have afterwards and what you contribute.
The steps follow the stages of ALPENIQ ASCENT, our model for the whole digital ascent. See ALPENIQ ASCENT
1. Stage 1: Assess
Free of charge. First question: does your offer even come up in a comparison conversation? If not, this channel is not yours today, and we say so instead of selling a test.
2. Stage 2: Strategise
Amount, run time and stop condition in writing, approved by you. Plus the same amount in Google Ads as a comparison – a result without a comparison is a number without meaning.
3. Stage 4: Execute
Our own parameters on every link, because a young platform does not yet deliver reliable attribution of its own. We measure through to the enquiry, not to the click.
4. Stage 6: Transform
Three options after the test: scale, repeat in three months, or drop. «Drop» is a valid result, and it then costs you exactly the test amount.
Honest up front, so neither of us wastes time.
Projects with ALPENIQ Growth start at CHF 1,000. We work out the range with you in the strategy call, with every item listed. We name a price once the scope is clear.
Ways to work with us
Clear scope, fixed price.
Online marketing without project fees. We earn from what is left after ad spend.
We have worked on AI visibility in ChatGPT for years – the unpaid side of the same surface. Knowing how answers come about there also sharpens the judgement of where an ad next to them works.
And we separate what is evidenced from what merely sounds plausible. On this platform, little is evidenced today. That stands on this page instead of disappearing behind a forecast.
Long-form pieces from our blog that dive deeper into this topic.
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Learn moreMarketingGoogle Ads have no price list, only an auction. How to derive your budget backwards from customer value, inquiry rate, cost per lead and click price.
Learn moreThe strategy call is free. After that, it's your decision.
We listen, look at where you stand and which step moves you forward fastest right now. We only name a price once the scope is clear.
You get in writing what we understood, plus a quote with every item listed. Whether you accept it is up to you.
The kick-off turns everything from the call into the concept. Then we work through the process, step by step.
See the process30 minutes, honest and concrete: we look at where your company stands digitally, and which step moves you forward fastest right now.
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