Mudza
CMO
Mudza has lived marketing, brands and communication for as long as he can remember. With a career move into software development (full-stack), he combines a creative instinct with technical understanding, and brings structure to the daily business.
Brand & communication
Responsibility
Mudza owns brand and communication. He runs the brand across every channel and, having moved into software development himself, pairs a designer's instinct with a developer's understanding.
Articles by Mudza
Writing from the ALPENIQ journal, authored and editorially owned by Mudza.
Brand positioning for SMEs: the sentence only you can say
Branding · 9 min
From Visitor to Fan: Brand Storytelling for Swiss SMEs
Branding · 10 min
Rebranding: 7 Signs Your Brand Needs an Update
Branding · 10 min
The 10 Most Common Branding Mistakes Small Businesses Make - and How to Avoid Them
Branding · 8 min
The team behind it
ALPENIQ is led by four people. Each owns a distinct area, and none of them works alone.
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