First get found, then get a new look
AVEA had a website that had been running for years. At first the only goal was making sure people find the business. Once that worked, a brand of its own followed – and a new website, with the same addresses as before.
Scope of the collaboration
- Brand identity
- Website relaunch
- SEO
- Google Ads management
- Photography
- Video
- Graphic design
A business with almost 25 years behind it
AVEA Reinigungen is a family business and has been trading for nearly 25 years. The website ran on WordPress, was established and did what it was meant to.
The managing director explicitly wanted to keep it. That is a request an agency rarely hears and even more rarely follows – the easier path would have been a rebuild, with a bigger invoice and more to show.
The real problem lay elsewhere anyway: the work was good, the visibility was not.
Findable first, pretty second
Instead of an immediate relaunch, the existing site got a refresh first: tidied, updated, with its own photography rather than stock imagery.
Alongside that runs the actual work. Search optimisation for the enquiries people are already searching for. Google Ads management for the demand that exists today and cannot wait for rankings. Both from one team, so organic and paid visibility do not cannibalise each other.
Plus photos and videos of the business, and graphic design for website components and social media. The rebuild came later – together with the brand it stands on.
What came out of it
Ongoing SEO
Structure, content and local visibility – not a one-off project but a retainer that keeps running.
Google Ads
Google only, deliberately no second channel. One managed channel beats three that merely run.
Own imagery
Photos and video from the actual business. Cleaning sells on results, not on symbolic pictures.
Three pieces from the business
Shot during the work, not staged. The window cleaning was filmed by drone, because a façade cannot be shown from the ground. The practice shot puts the cleaning itself in the foreground and was made for the hero section of his website. The third ran on social media.
Drone
Façade and windows
Filmed by drone: a façade clean cannot be shown from the ground.
Twice the clicks from Google
Measured in AVEA's Google Search Console: 91 days each, 1 July to 29 September, 2025 against 2026. We compare the same season on purpose. Cleaning is seasonal, and setting February against September would count the season as a win.
The biggest change isn't one keyword, it's breadth. A year ago AVEA appeared for 439 searches. Today it's 2,024 – and 1,417 of them rank on page one.
All of these figures date from before the relaunch. They belong to the previous website – what the new one adds will only show in the same comparison a year from now.
+121%
Clicks from Google
162 → 358 in the quarter
+96%
Impressions
22,303 → 43,668 in the quarter
12.0
Avg. position
previously 26.6
×4.6
Search terms with visibility
439 → 2,024, of which 1,417 in the top 10
All weekly values as a table
| Week | 2026 | 2025 |
|---|---|---|
| from 8 Jul | 3,951 | 1,998 |
| from 15 Jul | 3,674 | 1,858 |
| from 22 Jul | 2,964 | 1,666 |
| from 29 Jul | 2,977 | 1,756 |
| from 5 Aug | 3,032 | 1,807 |
| from 12 Aug | 3,447 | 1,810 |
| from 19 Aug | 3,567 | 2,133 |
| from 26 Aug | 3,745 | 1,749 |
| from 2 Sep | 3,219 | 1,832 |
| from 9 Sep | 3,389 | 1,355 |
| from 16 Sep | 2,927 | 1,091 |
| from 23 Sep | 2,971 | 1,136 |
Source: AVEA Reinigungen's Google Search Console, retrieved 2 October 2026. Figures 91 days each (1 Jul – 29 Sep), chart the last 12 full weeks (8 Jul – 29 Sep), weekly totals, no smoothing. Unpaid search results only.
A brand that holds across every surface
Once the visibility was in place, the brand followed – set down in a brand book: the logo in vertical and horizontal versions, a dedicated logomark, five colours with fixed proportions, a type pairing for headings and body text, and a seamless pattern. Plus the line that now sits above everything: «Reinigung ist Vertrauenssache» – cleaning is a matter of trust.
24 pages across 22 chapters, drawn through to the applications: business card, clothing, tote bag, favicon, profile picture, poster and app icon. The book itself stays with the client; what we show is the board.
New website, same addresses
The new website was built on the brand and has been live since 9 October 2026. For visitors, the picture changes: colours and typefaces from the brand book, and isometric illustrations that move as you scroll.
For Google, nothing changes – on purpose. The rankings earned by the earlier work depend on addresses, titles and descriptions, so all three stayed exactly as they were.
Every address checked
Pages, posts and images sit at the same address as before. A checker compares status, redirects and search metadata for all 1,348 addresses against the old site – not a sample.
The brand in motion
Isometric illustrations in the brand colours, animated – and still when the device asks for reduced motion.
A CMS of its own
Text, posts and images are maintained in a dedicated CMS. Every change is logged with the person and the time.
Where things stand today
The new website has been live since 9 October 2026. SEO and Google Ads continue from one team, plus imagery when it is needed.
On average ten enquiries a month arrive through organic search – without paid advertising. The figure comes from the business itself and from the period before the relaunch.
I didn't want to throw my site away, it has been running for years. They put it in order instead of rebuilding it, and now people find us.
Does your website really need rebuilding, or just finding?
We look at what the actual problem is – and we tell you even when the answer is cheaper than a rebuild.