Not every website needs rebuilding
AVEA had a website that had been running for years. The job was not to replace it, but to make sure people find the business.
Scope of the collaboration
- SEO
- Google Ads management
- Photography
- Video
- Graphic design
- Website refresh
A business with almost 25 years behind it
AVEA Reinigungen is a family business and has been trading for nearly 25 years. The website ran on WordPress, was established and did what it was meant to.
The owner explicitly wanted to keep it. That is a request an agency rarely hears and even more rarely follows — the easier path would have been a rebuild, with a bigger invoice and more to show.
The real problem lay elsewhere anyway: the work was good, the visibility was not.
Findable first, pretty second
Instead of a relaunch, the existing site got a refresh: tidied, updated, with its own photography rather than stock imagery.
Alongside that runs the actual work. Search optimisation for the enquiries people are already searching for. Google Ads management for the demand that exists today and cannot wait for rankings. Both from one hand, so organic and paid visibility do not cannibalise each other.
Plus photos and videos of the business, and graphic design for website components and social media.
What came out of it
Ongoing SEO
Structure, content and local visibility — not a one-off project but a retainer that keeps running.
Google Ads
Google only, deliberately no second channel. One managed channel beats three that merely run.
Own imagery
Photos and video from the actual business. Cleaning sells on results, not on symbolic pictures.
Three pieces from the business
Shot during the work, not staged. The window cleaning was filmed by drone, because a façade cannot be shown from the ground. The practice shot puts the cleaning itself in the foreground and was made for the hero section of his website. The third ran on social media.
Drone
Façade and windows
Filmed by drone: a façade clean cannot be shown from the ground.
Where things stand today
AVEA is supported on an ongoing basis: SEO and Google Ads from one hand, plus imagery when it is needed.
On average ten enquiries a month arrive through organic search — that is, without paid advertising. The figure comes from the business itself and is an average, not a best month.
I didn't want to throw my site away, it has been running for years. They put it in order instead of rebuilding it, and now people find us.
Does your website really need rebuilding, or just finding?
We look at what the actual problem is — and we tell you even when the answer is cheaper than a rebuild.