A model range you can click through
Buying a car starts online and ends at the dealer. In between come comparisons, trim levels and prices. The website guides through that stretch instead of shortening it to one overview page.
Scope of the collaboration
- Website
- Model configurator
- Vehicle detail pages
- Development
An international brand, a local market
BAIC is an international car brand. The Swiss market needs more than a translation: different models, different trim levels, different prices, a different dealer structure.
Car buyers compare for a long time before getting in touch. Anyone offering only a model list at that stage loses them to portals that show more.
Depth rather than overview
Instead of one page per model line, every vehicle gets its own detail page with trim levels, images and technical data. That is more work to maintain, and the reason many do not do it.
It is also the difference between a page people skim and one where someone stays for twenty minutes.
Then came the model configurator: whoever assembles a trim level has decided — the enquiry that follows is a different one from a click on "contact".
What came out of it
One page per vehicle
Trim levels, images and technical data per model instead of a shared overview.
The configurator
Assemble a trim level and hand it over as an enquiry. Interest becomes concrete intent.
Built for Switzerland
Models, trim levels and prices in the version that applies here — not the international template.
Where things stand today
The website is live and models are added continuously.
There are deliberately no performance figures here. Sales data sits with the importer and the dealers; we do not publish numbers we did not measure ourselves.
Does your website show enough for someone to decide?
We look at where your visitors run out of information — and what belongs there.