When the roadworks took the walk-in trade
From May 2024, Bahnhofstrasse in Schaffhausen was rebuilt end to end. Anyone who used to walk past the door stopped walking past. So we started in the middle of the works and moved the visibility to where people still were: first into the feed, then onto a website of its own. Today the street is finished.
Fact sheet
- Industry
- Gastronomy
- Region
- Schaffhausen
- Services
- Website
- Custom CMS
- In-store menu boards
- Content subscription
- Social video
A restaurant behind a barrier
The roadworks closed the northern section of Bahnhofstrasse and the car park in front of the restaurant for the entire construction period. Access ran through a single signalled entrance.
For a business that lives on passing trade, that was not a blemish – it was the loss of its most important channel. The product was never the problem. Nobody could see it any more.
Move the visibility, don't replace it
A restaurant cannot negotiate a construction site away. It can decide where it takes place while the site lasts.
So no appeal to come despite the roadworks – that would have been a request. Instead videos that stand on their own: reactions from passers-by, the cooking up close, a format about the neighbourhood itself. Whoever sees them sees the food first and the address second.
Shot in several blocks rather than a single session. That creates a rhythm in the feed instead of one wave that is over in three days.
The eight videos
Street survey
Passers-by taste it by the Rhine
The longest clip in the set: people on the Rhine promenade taste the burger and the reactions stay in, uncut. Subtitles are burnt in, because the feed is watched with the sound off.
A website that looks like a smashburger
The website
daburger.ch shows the real kitchen, not stock photos: footage from the content subscription, one way to order – call –, directions from the station and a form for table bookings. In German and English.
The menu, with its own CMS
Dishes, prices, photos and «sold out» are managed by the owner himself, without us. What he saves is on the website straight away.
The boards in the restaurant
The same menu runs, animated, on the screens above the counter. One source for website and restaurant – a price is changed once, not twice.
Where things stand today
The roadworks on Bahnhofstrasse are finished. What was built while they ran stays: the feed, a website of its own since October 2026 with a menu the owner runs himself, and the boards in the restaurant.
The content subscription continues.
I wanted a website people don't forget. I got more: our own videos, a menu I manage myself, and boards in the restaurant that stay in sync with the website. Simply top.
Musadin SelimiOwner, Dä Burgerdaburger.chWant to stay visible when the way to your door disappears?
We look at where your customers search for you today – and what it takes for them to find you there.