When the roadworks take the walk-in trade
Bahnhofstrasse in Schaffhausen has been a construction site since May 2024. Anyone who used to walk past the door no longer walks past. So we moved the visibility to where people still are.
Scope of the collaboration
- Content production
- Social video
- Content subscription
- TikTok
A restaurant behind a barrier
The current stage of the roadworks closes the northern section of Bahnhofstrasse and the car park in front of the restaurant for the entire construction period. Access runs through a single signalled entrance.
For a business that lives on passing trade, that is not a blemish — it is the loss of its most important channel. The product was never the problem. Nobody could see it any more.
Move the visibility, don't replace it
A restaurant cannot negotiate a construction site away. It can decide where it takes place while the site lasts.
So no appeal to come despite the roadworks — that would have been a request. Instead videos that stand on their own: reactions from passers-by, the cooking up close, a format about the neighbourhood itself. Whoever sees them sees the food first and the address second.
Shot in two blocks rather than a single session. That creates a rhythm in the feed instead of one wave that is over in three days.
The five videos
Two production blocks, shot in the restaurant, on the bank of the Rhine and around the neighbourhood. Every video is built for the feed: vertical, subtitled throughout, readable without sound.
Street survey
Passers-by taste it by the Rhine
The longest clip in the set: people on the Rhine promenade taste the burger and the reactions stay in, uncut. Subtitles are burnt in, because the feed is watched with the sound off.
Where things stand today
The roadworks continue, and no video changes that. What has changed is where the business takes place: in the feed rather than on the closed pavement.
The content subscription continues. There are deliberately no performance figures here — the channels belong to the client, and we do not publish numbers we did not measure ourselves.
Want to stay visible when the way to your door disappears?
We look at where your customers search for you today — and what it takes for them to find you there.