A brand nobody here knows yet
GAC is a serious name internationally. In Switzerland the brand starts from zero — and a website that assumes recognition is no help at that point.
Scope of the collaboration
- Website
- Model range
- Content structure
- Development
Market entry with no prior knowledge on the visitor's side
With an established car brand, the visitor knows what it stands for before opening the site. They are looking for a model, not an explanation.
On market entry it is the other way round. The first question is not "which model" but "who are you, and what happens when the car needs a garage".
A site that skips that question and goes straight to the model list answers the wrong one.
The brand first, the vehicle second
The structure follows the order in which someone builds trust: who the group is, what the technology stands for, which models are available here and how service works in Switzerland.
That is the less comfortable order, because it pushes the sale back. It is also the only one that works for an unknown brand — anyone who sees nothing but vehicles on a first visit compares them with brands they already trust.
Then the localisation: models, trim levels and service routes in the version that applies here, not as a translation of the international presence.
What came out of it
Model range
The vehicles available in Switzerland with trim levels and technical data — not the full international catalogue.
Technology explained
A dedicated area for the technology behind the vehicles. For a new brand that is a trust argument, not a spec sheet.
Service made visible
How maintenance and support work in Switzerland. Exactly the question that decides things with an unfamiliar manufacturer.
Where things stand today
The website is live and develops along with the model range.
There are deliberately no performance figures here. Sales and enquiry data sit with the importer and the dealers; we do not publish numbers we did not measure ourselves.
Do you have to explain a brand before you can sell it?
We look at which question your visitors have first — and whether your site answers it.