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Barbershop · Dielsdorf

The calendar was the problem, not the website

In a salon, appointment booking decides the day. When it hangs on the phone, someone is working on the phone instead of on the customer.

Scope of the collaboration

  • Web design
  • Development
  • Booking system
The starting point

Booking while cutting

A barbershop has a basic problem: whoever is working cannot answer the phone. Whoever answers the phone interrupts the work. Both cost money.

Off-the-shelf booking systems often solve that only halfway. They bring their own logic — fixed time slots, their own service labels, their own rules — and the salon adapts to the software instead of the other way round.

The approach

Fit the system to the workflow

Instead of plugging in a ready-made booking tool, one was built that mirrors the actual workflow: the services that really exist, with the durations they really take.

That is more effort than a plugin. The difference shows day to day: a system that fits the business gets used. One that works against it gets bypassed — and then the phone rings again.

The work

What came out of it

  • The website

    Services, team and location — the frame in which the booking happens.

  • An own booking system

    Cut to the salon's workflow rather than to the time grid of a standard solution.

  • Directly on the website

    Bookings happen where the customer already is — without a detour via a third-party platform.

Maison Barbier homepage after the relaunch by ALPENIQ

Where things stand today

Website and booking system are in use.

There are no booking figures here — they sit with the salon. What can be said, the owner says himself.

Arsim Ibrahimi, managing director of Maison Barbier in Dielsdorf
Appointment booking was our biggest problem for years. After the relaunch we have our own booking system that fits our workflow. Customers book directly on the website, and we have the calendar under control.
Arsim IbrahimiManaging director, Maison Barbierwww.maison-barbier.ch

Does your software work for the business or against it?

We look at where your workflow currently bends around a tool — and what that costs.