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Tradesman Website

From 24 documented issues to a conversion-focused site.

The Dadaev Pro website had 24 issues we see again and again on SME websites — across copy, structure, form and tech. Every one of them is listed individually below.

Illustration of Tradesman Website

Scope of the collaboration

  • Conversion website
  • SEO
  • Enquiry process
  • Logo
The starting point

What we found

These are mistakes we see daily on SME websites. Here's what we found.

  • Copy & Content

    • Generic hero text
    • 24 buzzwords ("holistic", "innovative"...)
    • 12 filler words
    • Company-focused instead of customer-focused
    • No concrete numbers
    • No real customer testimonials

  • Structure & CTA

    • Wrong section order
    • No problem section
    • 4 different CTA texts
    • Buttons in Stone-200
    • "Submit" as CTA text
    • Form on homepage

  • Form

    • All fields visible at once
    • Sensitive data first (email, phone)
    • Budget question upfront
    • Open text fields
    • No multi-step

  • Design & Tech

    • Arial font
    • Flat-white design
    • Auto-play slider
    • No animations
    • No JSON-LD
    • AI bots blocked
    • Navigation not sticky
The work

What we fixed

Every change serves one goal: more qualified enquiries.

Dadaev Pro homepage after the relaunch by ALPENIQ

  • Copy & Content

    • Clear benefit in hero
    • Zero buzzwords
    • Customer focus instead of company focus
    • Concrete numbers & metrics
    • Real testimonials

  • Structure & CTA

    • Strategic section order
    • Trust bar right after hero
    • One consistent CTA
    • Buttons with hover animation
    • Form on /contact

  • Form

    • 5-step multi-step form
    • Easy questions first
    • Contact details last
    • Radio buttons instead of open fields
    • Slide animations between steps

  • Design & Tech

    • Inter font
    • Warm color palette
    • Framer Motion scroll animations
    • Custom SVG icons
    • JSON-LD schema
    • Sticky navigation
    • Clean heading hierarchy

  • 24

    issues fixed

  • 6

    in copy & content

  • 6

    in structure & CTA

  • 5

    in the form

  • 7

    in design & tech

  • 5

    steps in the enquiry form

View dadaev-pro.de

Where things stand today

The site is live, the form runs in steps, the technical basics are in place.

There are deliberately no performance figures here. What is countable is the issues fixed — and those are listed above, one by one.

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